Knoxville Branding Photography | Professional Branding Is Not Boring

Hello friends!  It has been a bit since I branded my first business.  But, I will never forget the huge learning curve of figuring it out as I went. 🤦🏼‍♀️  I didn’t have anyone to guide me.  I just jumped in- that’s kinda my personality.  Ha!  I remember how many times that I had completed a process, only to realize I had not used best practices and had to go back and do it all over again.  Anyone else been there? 🙋🏼‍♀️

One of the biggest mistakes that I made as a new small business owner was to push forward without a clear understanding of what my brand LOOKED LIKE.  I really cannot stress this enough.  I will tackle the thoughts and process behind building a brand in a later blog.  Because today I want to chat branding photography and head shots.

Since the start of imagery there has been this preconception that “professional” meant “studio” images from the mid-chest line up.  And while those are can be very important images for many of us to have in our back pocket, digital photography and the world of social media has vastly changed the make-up of a professional branding photography session.  And, that calls for three cheers! 🎉

Sarah Keenan branding photography sessions typically do include those traditional head shots, with or without a backdrop.  But, they also leave a little of that tradition behind creating images that really include personality, trade, and creativity.  Gone are the days of boring branding.  Today, if your brand doesn’t stand out… It will get lost.

Let’s collaborate to create images that will grab attention and help you transparently connect with those to whom you are marketing.  Put your best foot forward the first time around.

With Grit & Grace,

Sarah Keenan, Branding Photographer
Westland Farms Studio || Knoxville, Nashville, Asheville, Chattanooga


Eryca Nelson-Michaub was recording her new Contemporary Christian Album (she’s amazing!! ✨) and needed images for her CD as well as other marketing material.  After a few phone calls, we had a plan::

Eryca’s Goal::
Brand a New Music Album titled ‘The Way’
Stay Clean, Conservative and Classic
Include Instruments
Photograph Outdoors
Look Her Very Best Self {she is amazing, so that wasn’t so hard 😊)
Create Images that She Could Use Across All Marketing Platforms
She Nailed It ❤️

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sarah keenan photographer knoxville asheville wedding family

meet sarah


I have an affinity to all things light and airy.  I love color, sunshine, romance, and laughter.  I love inspirational quotes, meeting new people, flowers, and the idea of finishing a great book.  My go-to drink is coffee.  My outlet is dance.  And, aallllll of my free time is spent with my crew, including our German Shepherd, Gaia.   

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Hi there!  I am Real Estate Photographer, Sarah Keenan.  Raised in East Tennessee and a proud graduate of the University of Tennessee, Knoxville and all that offers runs deep for this gal.  Having worked in photography for over 14 years, I am excited to be back home and working along side folks like you.

As a small business owner, I personally understand the time, effort, and dedication that goes into leading a life as an entrepreneur. I thrive on efficiency.  I am on your team.  I am your Knoxville Real Estate Photographer. 

Take a look around.  If you like what you see please give me a shout.  I’d love to serve you and your business goals.