As a professional Real Estate Agent you no doubt have your own experience and opinions about using a home stager for your properties. As a professional Real Estate photographer, I am here to tell you that it will make your photos exponentially better – and here’s why:
Potential homebuyers in all likelihood see themselves a certain way – maybe they are a big messy family, or a quiet couple who likes to spend a lot of time at home. Something most all of us have in common is the aspiration to have a nice, clean home. Having the home you are listing professionally staged as clean and modern for photos lets potential buyers scrolling through listings quickly identify that this home is a good option for them.
Your clients may have a perfectly fine, organized home, but if they have too many items that tell their life story it can be distracting to the potential homebuyer and keep them from “seeing themselves” in the home. Refrigerator filled with kids art and magnets from every country they have traveled to, family photos on the walls, sporting equipment in the bedrooms – all of these give cues that this is someone else’s home, making it harder for potential buyers to “picture themselves there”.
People are researching listings online in the initial stages of homebuying before they even make a call to a realtor. Professionally photographed staged homes stand out and make the house look truly move in ready.
Still don’t think your seller will go for hiring a stager? Have them stage it themselves, at least for the listing photos. Here are a few tips:
Kitchen: clear off the counters and the fridge. Put extra appliances and things like dish drying racks in cabinets, have a bowl of fruit on the dining room table.
Living room: Remove everything except furniture. All knick knacks, family photos, magazines – need to be stashed somewhere.
Bedrooms: find somewhere, the garage, the attic – someplace to store all of the extra items that don’t need to be in your photos from bedrooms. There should be a bed, nightstands, a dresser and not much else.
Bathrooms: Clear off the vanity/sink – not one single thing needs to be sitting out. Not even a bottle of hand soap.
Buy some designer throw pillows for the living room and some fresh cut flowers for the bathroom – you don’t have to spend a ton of money to
With Grit & Grace~
Sarah Keenan, Photographer