Tuesday Tip:: Photography Mentor | When You’re Talking To Everyone, You’re Talking to No One

Hey fellow Creatives!  I’m grateful to have you along for this one.  Today, I’m tackling one of the greatest challenges of my branding and business building experience::  Directing Your Narrative.

When I was new in this photography world, I wanted to take it ALL on- all the types of photography, all the different types of clientele… All. Of. It.  

But, since this is a Tuesday Photography Tip- I’ll keep long story short.  All. Of. It. rung me out and left me holding very little.  So, here is the tip::

Choose Your Client.  This is what I did…literally::
Name your ideal client.  Give them a job, city of living, circle of friends, hobbies, and past times.  Decide where they shop and what their favorite restaurants are.  Get to know this person like they are your best friend.  And, make certain that this is someone you can connect with.

It sounds silly- but, if you know your client intimately and you love them than you can market to them genuinely and transparently.  And, when you can give your client what they are looking for they will trust and love you right back.  Stop just talking.  Talk to and with the right people.

You may be shaking your head at me right now.  I know this sounds super crazy.  But, give it a try…then let me know how it goes!

Sarah Keenan, Photographer
Mentor and Community Advocate


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sarah keenan photographer knoxville asheville wedding family

meet sarah


I have an affinity to all things light and airy.  I love color, sunshine, romance, and laughter.  I love inspirational quotes, meeting new people, flowers, and the idea of finishing a great book.  My go-to drink is coffee.  My outlet is dance.  And, aallllll of my free time is spent with my crew, including our German Shepherd, Gaia.   

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Hi there!  I am Real Estate Photographer, Sarah Keenan.  Raised in East Tennessee and a proud graduate of the University of Tennessee, Knoxville and all that offers runs deep for this gal.  Having worked in photography for over 14 years, I am excited to be back home and working along side folks like you.

As a small business owner, I personally understand the time, effort, and dedication that goes into leading a life as an entrepreneur. I thrive on efficiency.  I am on your team.  I am your Knoxville Real Estate Photographer. 

Take a look around.  If you like what you see please give me a shout.  I’d love to serve you and your business goals.