Why Lighting Matters in Real Estate Photography | Knoxville Real Estate Photographer

You are a PRO at describing your listing’s features & value and even recommending the best time of day for agents to show the home. It’s too bad you can’t be there to show every potential buyer the home yourself! This is just one of the reasons it really pays to have a professional real estate photographer capture your seller’s home in a way that gives the absolute best first impression to potential homebuyers.

Lighting is one of the most important aspects of real estate photography and one that is often overlooked when a professional is not involved. There are three main things I consider when it comes to lighting in photographing your home:

Time of Day

For interior photography, shooting in the daytime offers an entirely different atmosphere than shots taken at night. I always shoot with curtains and blinds open allowing in as much natural light as possible. That being said, if there is early morning light streaming in on one side of the home it can be difficult to evenly show details of the interior of the home. Ideal time for interior shots is between 2 hours after sunrise and 2 hours before sunset in the winter months and 4 hours after sunrise and 4 hours before sunset in the longer days of mid-summer. If there are important outdoor views to showcase the time when the sun is “lighting” up the view is the best time to schedule your photos.

Indoor Lighting

Lights on! It’s true many magazines like Architectural Digest will feature homes without interior lights on, but you are selling the feeling of “home” to people not a piece of artwork. This means it is incredibly important to go through the house before the photographer arrives and test every lamp and fixture to be sure all lights have working bulbs! Homes these days often include a mixture of LED, incandescent and fluorescent lighting which can make light balance tricky, but this is why you are hiring a professional and not taking listing photos with your phone. I can fix lighting inconsistencies can in post production editing.

Outdoor Lighting

Twilight shots are all the rage in real estate photography, especially when the curb appeal of the home can show more value when the exterior lights and landscape lighting show up. Taken before sunrise or after sunset during the blue hour before or after the sun is warming the light – these shots can really stand out in a home’s listing. When it comes to outdoor lighting you need to be sure that not only are all outdoor lights on, but that indoor lights are all on making the inside space warm and inviting.

Now call me just as soon as you get that new listing so we can get those stellar shots on the MLS and get that house under contract!

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meet sarah


I have an affinity to all things light and airy.  I love color, sunshine, romance, and laughter.  I love inspirational quotes, meeting new people, flowers, and the idea of finishing a great book.  My go-to drink is coffee.  My outlet is dance.  And, aallllll of my free time is spent with my crew, including our German Shepherd, Gaia.   

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Hi there!  I am Real Estate Photographer, Sarah Keenan.  Raised in East Tennessee and a proud graduate of the University of Tennessee, Knoxville and all that offers runs deep for this gal.  Having worked in photography for over 14 years, I am excited to be back home and working along side folks like you.

As a small business owner, I personally understand the time, effort, and dedication that goes into leading a life as an entrepreneur. I thrive on efficiency.  I am on your team.  I am your Knoxville Real Estate Photographer. 

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